In 2008, POLAROID announced the end of instant film production, sending countless photographers around the world into a state of shock. The fact that we can still load many POLAROID cameras with the most common types of film\u2014even after that announcement and to this day\u2014 is thanks to a small group of enthusiasts who banded together under the name \u201cThe Impossible Project\u201d and purchased the last remaining POLAROID factory to continue producing instant film there\u2014using new formulas and ingredients. <\/p>\n\n
Since then, IMPOSSIBLE films have become an integral and indispensable part of the analog photography market, delighting fans of classic instant photography not least because of their variety\u2014in color and black-and-white, with classic white borders, black or colorful borders, square or round. These have been joined by newly developed products, such as the I-1 instant camera and the Instant Lab. <\/p>\n\n
As great as IMPOSSIBLE\u2019s offerings were\u2014the name POLAROID was, is, and remains synonymous with instant photography. And just in time for POLAROID\u2019s 80th anniversary, what\u2014it feels like\u2014belongs together is now coming together: IMPOSSIBLE is becoming POLAROID\u2014or, to be precise: The Impossible Project is being renamed Polaroid Originals. This was made possible by the acquisition of the POLAROID brand name by The Impossible Project\u2019s largest shareholder. <\/p>\n\n
You can already find the first products with the new name and packaging in the NORDFOTO Versand store<\/a> \u2014for example, the POLAROID 600 Color<\/a> or the POLAROID SX 70 Color<\/a>. Others will still be available in their current form and under their familiar names for a transitional period. <\/p>\n\n But it\u2019s not just the name that\u2019s changing\u2014Polaroid Originals will also be introducing new products. In the coming weeks, the POLAROID OneStep 2 analog instant camera is set to make its debut. It\u2019s the successor to the original OneStep\u2014the camera that introduced instant photography to a wide audience exactly 40 years ago thanks to its ease of use. Priced at 120 euros and featuring the same straightforward operation as its predecessor, the OneStep 2 invites everyone to (re)discover analog instant photography. With a powerful built-in flash, easy USB charging, a long-lasting battery, and a self-timer, the POLAROID OneStep 2 meets today\u2019s demands and expectations. <\/p>\n\n In addition to the camera, Polaroid Originals will introduce a new generation of instant film in the original format\u2014in color and black-and-white, as well as a range of special editions. The new films will continue to feature the signature dreamy aesthetic for which POLAROID photography is famous and beloved, and will be available for modern analog instant cameras as well as for the most popular classic POLAROID camera formats. <\/p>\n","protected":false},"excerpt":{"rendered":" In 2008, POLAROID announced the end of instant film production, sending countless photographers around the world into a state of shock. The fact that we can still load many POLAROID cameras with the most common types of film\u2014even after that announcement and to this day\u2014 is thanks to a small group of enthusiasts who banded […] read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-90087","post","type-post","status-publish","format-standard","hentry","category-unkategorisiert"],"_links":{"self":[{"href":"https:\/\/www.nordfoto.de\/en\/wp-json\/wp\/v2\/posts\/90087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nordfoto.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nordfoto.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nordfoto.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nordfoto.de\/en\/wp-json\/wp\/v2\/comments?post=90087"}],"version-history":[{"count":1,"href":"https:\/\/www.nordfoto.de\/en\/wp-json\/wp\/v2\/posts\/90087\/revisions"}],"predecessor-version":[{"id":90089,"href":"https:\/\/www.nordfoto.de\/en\/wp-json\/wp\/v2\/posts\/90087\/revisions\/90089"}],"wp:attachment":[{"href":"https:\/\/www.nordfoto.de\/en\/wp-json\/wp\/v2\/media?parent=90087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nordfoto.de\/en\/wp-json\/wp\/v2\/categories?post=90087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nordfoto.de\/en\/wp-json\/wp\/v2\/tags?post=90087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}